At least 10 commercials to air during Super Bowl LIX on Fox have sold for $8 million, according to multiple reports Wednesday.

Fox reported in November that it had sold out of ad spots, at what it said it believed to be "record pricing," Fox CEO Lachlan Murdoch said at the time. As spots were dwindling, the price increased, according to reports. Super Bowl ads normally increase by about $100,000 each year, but this year, the increase was reportedly closer to $500,000.

"What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren't in the game at all, all of a sudden be like, no, no, I have to get in the game," Fox Sports EVP/ad sales Mark Evans said.

Around 123.7 million people watched the Super Bowl last year, according to Nielsen, and more than 115 million viewers watched in 2023, the last time the Super Bowl aired on Fox.

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.

"If I learned anything, it's that we're in a period now where the live sporting event, where people and families come together to watch, is that much more coveted," Evans said. "There's an escalation in price and interest in the demand for live sports, but we're not at its peak. We've still got runway for growth."

Fox declined to comment on the specific price tag for 30 seconds. Last year, a 30-second spot went for around a reported $7 million.

Evans said the mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year.

One category that's down is movie promos and streamers. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis' Jeep and Ram brands having announced an appearance.

The California wildfires in January made the lead-up to the game less predictable than usual. State Farm pulled out of its planned advertising to focus on the fires. And some other advertisers faced production delays. But Evans said accommodations were made wherever possible.

Super Bowl LIX will be played at the Caesars Superdome in New Orleans on Feb. 9, when the Philadelphia Eagles will face the Kansas City Chiefs.

Information from The Associated Press was included in this report.

An 18-year-old Temple University student has died after falling from a light pole while celebrating the Philadelphia Eagles' NFC championship win.

Tyler Sabapathy was among the fans celebrating on the streets of Philadelphia after the Eagles beat the Washington Commanders 55-23 on Sunday. Video shows Sabapathy holding onto a street pole then slipping and falling flat on his back, hitting his head on the concrete sidewalk. He was hospitalized with a brain injury and pronounced dead two days later.

Temple president John Fry and vice president for student affairs Jodi Bailey issued a statement Tuesday.

"The loss of a promising 18-year-old man like Tyler is both tragic and traumatic," the statement read in part. "There are no words that can make sense of it, and the entire Temple community mourns his passing. Our hearts go out to Tyler's family, friends, classmates and all who knew and loved him."

Sabapathy, a Toronto native, was an exercise and sport science major at Temple's College of Public Health, according to school officials. He was also an accomplished gymnast with more than 120 medals.

"As a member of the university's club gymnastics team, Tyler displayed exceptional self-discipline and work ethic, spending countless hours a week training and honing his craft. He was loved by his teammates, friends and coaches here in Philadelphia," school administrators said.

Philadelphia officials did not say whether they greased city utility poles on Sunday to discourage fans from climbing them. According to a local news report, police held an internal briefing to discuss how to handle the next possible celebration, which could be in two weeks after the Super Bowl.

California Gov. Gavin Newsom has tabbed NBA legend Magic Johnson, Dodgers chairman Mark Walter and 2028 Olympics organizer Casey Wasserman to lead a new effort to support wildfire recovery and rebuilding efforts in Los Angeles.

The philanthropic organization, called LA Rises, includes other business leaders and elected officials as the city looks to rebuild after the January fires ravaged communities and killed at least 29 people.

"We can't lose hope," Newsom said in a news conference at Dodger Stadium on Tuesday. "It is possible that we can come back more climate resilient, come back stronger."

The Mark Walter Family Foundation and the Los Angeles Dodgers Foundation have committed up to $100 million to the effort, Newsom said.

Johnson said he will lead the effort to rebuild Altadena, which has been a haven for generations of Black families avoiding discriminatory housing practices elsewhere.

"My focus will be on Altadena because those people may be left behind and I want to make sure that that doesn't happen," Johnson said, according to the Los Angeles Times.

Firefighters were close to nearly having the Palisades Fire and the Eaton Fire fully to the east surrounded after the first significant storm of the season dosed a region that had been dry for eight months. Both fires ignited Jan. 7 during powerful Santa Ana winds. The Palisades Fire, the largest of the blazes, destroyed more than 6,800 structures and killed at least 12 people.

The Hughes Fire, which ignited north of Los Angeles last week and caused evacuation orders or warnings for more than 50,000 people, was also nearly contained.

Wasserman said the effort is intended to bring about the "rebirth of L.A."

"This process and this journey we're about to start with LA Rises is not about the next month or the next year. This is about what L.A. is going to be like for the next 50 or 100 years, " Wasserman said, according to the Times.

The Associated Press contributed to this report.

New York Yankees owner Hal Steinbrenner weighed in on the Los Angeles Dodgers' offseason spending spree, saying it will be even more "difficult" to keep up with the reigning World Series champions.

The Dodgers have spent more than $450 million guaranteed this offseason, pushing their 2025 luxury tax payroll to approximately $390 million.

With the penalties for exceeding the $241 million threshold, the Dodgers' total payroll for this year likely will be in excess of $500 million.

"It's difficult for most of us owners to be able to do the kind of things that they're doing," Steinbrenner said during an interview with the YES Network that aired Tuesday. "We'll see if it pays off."

Despite losing superstar Juan Soto as a free agent to the crosstown rival Mets, the Yankees also have had an active offseason, headlined by Max Fried's eight-year, $218 million deal.

The Yankees currently have Major League Baseball's third-highest luxury tax payroll at just under $303 million. The Phillies are second at just under $308 million, more than $80 million behind the Dodgers.

The Yankees were listed in March 2024 by Forbes as MLB's most valuable franchise, worth an estimated $7.55 billion, while the Dodgers were the second-most valuable at approximately $5.45 billion.

Los Angeles' latest free agent addition, sources told ESPN's Jeff Passan, is reliever Kirby Yates, who agreed to a one-year deal worth $13 million.

The Dodgers also have signed free agents Blake Snell, Tanner Scott, Roki Sasaki, Michael Conforto and Hyeseong Kim; they re-signed Teoscar Hernandez and Blake Treinen; and they reached a multiyear extension with Tommy Edman.

Steinbrenner, whose Yankees lost to the Dodgers in last season's World Series, added Tuesday that Los Angeles' busy offseason does not guarantee another championship.

"They still have to have a season that's relatively injury-free for it to work out for them," Steinbrenner said. "It's a long season as you know, and once you get to the postseason, anything can happen. We've seen that time and time again. We'll see who's there at the end."

Novak Djokovic has withdrawn from Serbia's Davis Cup tie against Denmark because of a hamstring injury.

The 24-time Grand Slam champion was booed off court by some Australian Open fans last week when he retired with the issue after losing the first set of his semi-final against Alexander Zverev.

Djokovic, 37, later posted a photo of an MRI taken of his left hamstring with the caption: "Thought I'd leave this here for all the sports injury 'experts' out there."

Serbia are playing Denmark in a first-round qualifying tie, which starts on Friday.

"We are weakened by not playing Novak, but we are still going for the win," said Serbia captain Viktor Troicki.

"The Danes have a great player in Holger Rune, but our players are also great and I believe in my team."

Sexton was part of Ireland's pre-tournament training camp in Portugal, and while imparting his wisdom on the fly-halves has been a key responsibility, Goodman says he has also been assisting the coaches and Caelan Doris, who replaced Peter O'Mahony as captain in November.

"For us coaches, he's got such a great eye on the game," added Goodman, who worked with Sexton at Leinster.

"Personally, myself, I run things past him and I love him because he's honest and he'll provide his own opinion on things and that always leads to discussion and debate and then ultimately you get a really good spot.

"I'm using him a lot, he's got a great eye for the game and hopefully he can continue in that role for as long as possible."

Growing up, the brothers competed in all types of sports, including rugby, athletics, cricket and football.

But it was at indoor bowls where Tom first got the upper hand on Ben, something he still reminds his identical twin about.

"In primary school, we had indoor bowls and I weirdly turned out to be really good at it," he told BBC Radio 5 Live Breakfast.

"I was champion within my school. It was one of my favourite trophies, it was massive."

Sport is in the Curry blood. Their mother is a PE teacher, their father played rugby for Rosslyn Park when they were in England's top flight and coached the twins from the age of four, while their uncle John Olver was a Northampton Saints and England hooker.

And they are not the only internationals in the family, as their sister Charlotte represented Great Britain Under-17s at frisbee.

At one stage, the twins had dreams of a professional football career for Manchester City but Tom says they ended when he headed the ball past his own goalkeeper during a game.

In their early years of playing rugby, the brothers found themselves lining up in the backline together.

"It was Ben at 12 and I was at 10. I was a crash-ball 10 so the ball didn't get out," joked Tom.

"Tom then moved into the forwards first and somehow I got dragged in," added Ben.

Having grown up together, they decided against going their separate ways at the first opportunity, and continue to live under the same roof at the age of 26.

Not that they live identical lives around the house.

"When we go home it is every man for himself," Tom added. "We don't cook or eat together. We just do our own thing."