World Table Tennis is excited to announce that Liebherr has once again partnered with the ITTF World Table Tennis Championships Finals, set to be hosted in Durban in May 2023. Liebherr, a German manufacturer, first partnered with the ITTF in 2003 for its flagship event, marking a historical moment. Now, after 20 years, Liebherr will return once again as a brand partner in the refrigeration and construction machine categories.

Liebherr has been a major supporter of table tennis for over two decades and has sponsored many world level events, including World Championships, World Cups, and World Tour Opens in Germany and Austria. Liebherr is a family-run technology company and one of the biggest construction equipment manufacturers worldwide. It also offers exciting products and services in a wide range of other areas.

During the event, Liebherr will present the social media campaign “Ice Cool Match of the Day”, featuring highlights of the most thrilling match of each day. Additionally, the brand will enjoy extensive exposure on the field of play and throughout the venue.

The upcoming ITTF World Championships Finals 2023 will be held from 20-28 May at the ICC Convention Centre in downtown Durban. The event will showcase the world’s best players as they compete for the five coveted crowns in singles and doubles. With a global reach of over 500 million fans across TV and digital platforms, the prestigious event is highly anticipated in the table tennis community.

With less than 50 days to go before the event, excitement is building amongst fans and players. This year’s event will mark a significant milestone in the history of the sport, as it has been over eight decades since the event was last held on African soil. The last time the event was held in the continent was in 1939, in Cairo, Egypt. With the vibrant and diverse culture of South Africa on display, players and fans can expect a truly unique experience that goes beyond just the game.

Steffen Günther, Managing Director of Liebherr-International AG, said: “We are delighted to be involved in the World Table Tennis Championships Finals again, this time in Durban. It will be an historic event with it returning to Africa for the first time since 1939. We look forward to welcoming the fans and best players in the world to Durban and experiencing another entertaining table tennis event.”

Matt Pound, Managing Director of World Table Tennis, said: “We are very proud of our long-term partnership with Liebherr. It is a relationship built on a shared passion for table tennis. To now be working together 20 years on from the 2003 World Championships in Paris is a real privilege. And, to be making history again with the event going back to Africa for the first time since Egypt in 1939 is another milestone in our joint story. We look forward to our players putting on another great show, to our fans enjoying the showcase, and to working with the Liebherr team again.”