Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Proposed ICC revenue model threatens growth of game, say Associate Members

Written by 
Published in Cricket
Tuesday, 30 May 2023 09:58

Many Associate member boards fear the proposed new international revenue-distribution model, which heavily favours the game's superpowers, could potentially stall the growth of the game. The ICC has proposed a new revenue-sharing model for the 2024-27 cycle to be voted on at its July board meeting in Durban.

As reported by ESPNcricinfo earlier this month, BCCI would alone claim 38.5% of the annual earnings in the new finance model, primarily in recognition of its contribution to the commercial revenue pot. The 12 Full Members of the ICC would collectively take 88.81%, with the rest distributed among 94 Associate members.
The ICC has not commented on the figures yet, though general manager Wasim Khan said on Monday all members would get more money under the proposed model than in the past. The PCB has already made clear its opposition to the model in its current shape, and resentment is rumbling among other, less-developed cricketing nations.

Sumod Damodar, vice-chairman of Botswana's board and one of the three Associate member representatives on the ICC Chief Executives' Committee, said the proposal would not meet the needs of Associate members.

"If what is being proposed and discussed is likely to be the outcome then, as an Associate member representative, I would be [disappointed]," he told Reuters. "There are numerous practical reasons why it would be inadequate for Associate members."

Damodar said Associate members who have earned ODI status need more money to sustain their high-performance programmes, while the others need cash to bridge the gap. Citing the rapid rise of Nepal in men's cricket and Thailand in the women's game, Damodar said more countries would step up if they were given the required financial support.

Vanuatu Cricket Association chief executive Tim Cutler said the proposed model would only accentuate the inequality between cricket's haves and have-nots.

"The new model is now even more heavily weighted towards the bigger cricketing nations, and there is a risk that the proposed changes will exacerbate this imbalance, putting the future of the game at further risk," Cutler told Reuters. "The sad reality is cricket will not grow beyond its current corners of the world... if the allocation of the game's global funds aren't more equally allocated with a view to actually growing the game."

With Full Members having 12 of the 17 total votes on the ICC board, Cutler said diverting funds away from themselves - or making independent decisions for the good of the game - would be like "turkeys voting for Christmas".

The ICC did not respond to a request for comment when asked about the concerns of the Associate members.

Over-dependence on India a big risk - former PCB chairman

Former ICC president Ehsan Mani said there was a lack of vision at the governing body in its approach to developing cricketing nations, despite the huge commercial potential of some of them.

"One of the biggest risks for global cricket is its over-dependence on one country - India - for a major part of the revenues generated," the former PCB chairman told Reuters. "Countries like the USA and the Middle East and, in longer term, China would bring enormous benefits to the ICC, its members and the global game. World cricket would be stronger and richer for it."

For Mani, India grabbing the lion's share of ICC revenues "makes no sense", and he advocated equal shares for all Full Members.

"World cricket needs a strong West Indies, South Africa, Sri Lanka, Bangladesh and Pakistan," he further said. "Cricket in Zimbabwe has suffered due to lack of funds, as have Ireland and Afghanistan. Lack of investment in some of these countries will make the game unsustainable, and world cricket will be poorer for it."

Read 134 times

Soccer

FIFA donates $50m for Qatar World Cup legacy

FIFA donates $50m for Qatar World Cup legacy

EmailPrintOpen Extended ReactionsFIFA launched a $50 million legacy fund for social programmes on We...

Guardiola sorry for self-harm remark after draw

Guardiola sorry for self-harm remark after draw

EmailPrintManchester City boss Pep Guardiola has apologised for suggesting he wanted to hurt himself...

Guardiola's new Man City deal means nothing if stars don't sign extensions, too

Guardiola's new Man City deal means nothing if stars don't sign extensions, too

EmailPrintOpen Extended ReactionsManchester City did the easy part by having manager Pep Guardiola s...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

KD, Beal return as Suns' big 3 leads rout of Lakers

KD, Beal return as Suns' big 3 leads rout of Lakers

EmailPrintOpen Extended ReactionsPHOENIX -- Bradley Beal and Kevin Durant each scored 23 points and...

Giannis out vs. Heat due to pregame knee issue

Giannis out vs. Heat due to pregame knee issue

EmailPrintOpen Extended ReactionsMIAMI -- Milwaukee Bucks star Giannis Antetokounmpo is out for Tues...

Baseball

Champion Dodgers adding Snell, sources say

Champion Dodgers adding Snell, sources say

EmailPrintOpen Extended ReactionsFree agent left-hander Blake Snell and the Los Angeles Dodgers have...

Dodgers split $46M from record MLB playoff pool

Dodgers split $46M from record MLB playoff pool

EmailPrintOpen Extended ReactionsNEW YORK -- A full postseason share for the World Series champion L...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated