The 2023 Women’s World Cup is all set to kick-off in Australia and New Zealand. Ticket sales are on track to smash records and viewership has grown significantly since its 1991 inception. But when it comes to equity between the men’s and women’s tournaments, there’s still a long way to go. Paul Allen reports from Sydney. -------- Follow Bloomberg for business news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/