Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Selling Twickenham name rights 'smart' - Mitchell

Written by 
Published in Rugby
Friday, 23 August 2024 03:44

England women's head coach John Mitchell believes Twickenham being renamed the Allianz Stadium is a "smart move" by the Rugby Football Union.

The new sponsorship deal will see the stadium's name change from September.

Mitchell's side will play the first game after the change against world champions New Zealand on 14 September.

"I can only see the positive sides," Mitchell told BBC Sport.

"For those who don't understand sport and a high-performance governing body, it is a huge cost to run high-performance teams.

"Allianz Stadium, Twickenham embodies what English rugby is all about. To leave there and move it would create change.

"I think it is a smart move. I don't see too many negatives with it."

Twickenham has hosted England men's games since 1909, with the women's team playing their first standalone fixture there against France in 2023.

England, who will host the 2025 World Cup, played their last game at Twickenham before it will be renamed against Ireland in this year's Women's Six Nations.

The RFU had been looking for additional investment and, in a document seen by the BBC, was considering selling its south west London home and buying a 50% share in Wembley before deciding to cash in on the Twickenham naming rights.

"I see this investment going into high performance sport, our grassroots and redeveloping the stadium," Mitchell added.

"People will still realise that it is our national stadium, there is enough history for people to know it is still Twickenham, which is now ably supported by the brand of Allianz."

Read 139 times

Soccer

Monterrey's Sergio Ramos gets 30th career red

Monterrey's Sergio Ramos gets 30th career red

EmailPrintOpen Extended ReactionsSergio Ramos was sent off in the final minutes of Monterrey's victo...

Fernandes on Keane criticism: It motivates me

Fernandes on Keane criticism: It motivates me

EmailPrintOpen Extended ReactionsManchester United captain Bruno Fernandes said he has plenty of res...

Hojlund, Garnacho lead United rout of Leicester

Hojlund, Garnacho lead United rout of Leicester

Manchester United's Rasmus Højlund and Alejandro Garnacho ended goal droughts and Bruno Fernandes sc...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Watts, Sonics icon and Seattle fixture, dies at 73

Watts, Sonics icon and Seattle fixture, dies at 73

EmailPrintSEATTLE -- Donald "Slick" Watts, a fan favorite for the SuperSonics and later a beloved te...

Magic end Cavaliers' winning streak at 16 games

Magic end Cavaliers' winning streak at 16 games

EmailPrintOpen Extended ReactionsCLEVELAND -- Paolo Banchero scored 24 points, Franz Wagner added 22...

Baseball

Betts (illness) out for Tokyo Series; lost 15 pounds

Betts (illness) out for Tokyo Series; lost 15 pounds

EmailPrintTOKYO -- Los Angeles Dodgers shortstop Mookie Betts will not play in the two-game Tokyo Se...

Valdez gets 4th straight Astros Opening Day start

Valdez gets 4th straight Astros Opening Day start

EmailPrintOpen Extended ReactionsLeft-hander Framber Valdez was named the Houston Astros' Opening Da...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated