INDIANAPOLIS Ed Carpenter Racing unveiled a new look on Monday morning, including a new logo and brand colors ahead of the NTT IndyCar Series season.

As the team enters its next era with expanded ownership, new partners and a powerful driver lineup, Ed Carpenter Racing will fully rebrand into its ECR moniker, leaning into a modern logo and emblematic colors to reflect the teams legacy, deep Indianapolis roots and passion for the sport.

ECRs ownership group is now comprised of four Indianapolis businessmen: Ed Carpenter, Ted Gelov, Tony George and Stuart Reed. Gelov, owner of Heartland Food Products Group, is the newest addition to the team.

ECRs updated identity coincides with the teams new era. The brand features new fonts and colors, including a shade the team has dubbed Indiana Gold as an acknowledgement of the teams deep Hoosier roots. ECRs abbreviation sits inside an oval shape as a nod to the Indianapolis Motor Speedway.

While Carpenter formed ECR prior to the 2012 IndyCar Series season, his family legacy within the sport dates back to 1945. Anton Tony Hulman Jr. purchased the IMS to prevent it from closing following World War II and generations of the Hulman-George family operated the historic track until 2020.

After 13 years of competing for and operating Ed Carpenter Racing, I am very proud of our history and am as equally excited about our future, Carpenter said. This new brand has been in the works for months and I am thrilled to share it with our current and future fans.

To me, this is symbolic of the next phase in ECRs evolution as we take aggressive steps towards getting back to victory lane and contending for championships. I cannot wait to kick of the 2025 season!

We are evolving as an organization with a focus on innovation and a culture that strives for excellence. Our team is filled with talented drivers, engineers, mechanics and commercial members. I am thrilled to be a part of the future of ECR! said Gelov, Chairman of ECR.

As the IndyCar Series season approaches, ECR has welcomed veteran driver and Indianapolis 500 champion Alexander Rossi to the team. Rossi will be behind the wheel of the No. 20 Chevrolet and will be joined by teammate Christian Rasmussen, now full-time driver of the No. 21 Chevrolet.

Rasmussen completed an impressive rookie season in the No. 20, including earning the distinction of the highest finishing rookie in the 2024 Indianapolis 500 field. Carpenter will round out the teams three-car lineup in the Indianapolis 500 as he completes in his hometown race for the 22nd time.

ECRs new identity will be reflected across all aspects of the teams operations moving forward and fans can expect a compelling new look as the season starts. The new designs for Rossis No. 20 and Rasmussens No. 21 will be released in the coming weeks.