Kirkwood, Andretti Global Gain Backing From Chilis
Written by I Dig Sports
INDIANAPOLIS IndyCars Andretti Global team picked up a recognizable consumer sponsor for the season-opening race on the streets of St. Petersburg.
On Jan. 14, Chilis Grill & Bar, a leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc., will serve as the primary partner on the No. 27 Chilis Honda of Kyle Kirkwood at the 2025 Firestone Grand Prix of St. Petersburg in Florida.
Its the NTT IndyCar Series season opening race and will mark the debut for Chilis in North Americas premier open-wheel racing series.
Delivery complete
We are excited to welcome Chilis as the primary partner on the No. 27 Honda of Kyle Kirkwood for the season opener on the Streets of St. Pete pic.twitter.com/PQH08JNAKR
Andretti INDYCAR & INDY NXT (@AndrettiIndy) January 14, 2025
Its great to have Chilis support of Kyles entry for the season opening race in St. Petersburg, said Andretti Global Chief Commercial Officer Doug Bresnahan. As a new sponsor with our IndyCar program, Im excited to see the impact of the partnership with our fans as well as Chilis customers and employees.
Chilis has established a strong presence in motorsports through their NASCAR partnership, and we are excited to expand their exposure within the sport of IndyCar.
Prior to partnering with Andretti IndyCar, Chilis made its major motorsports debut at the 2024 Daytona 500, challenging fans to Catch-a-Rita with a livery dedicated to the brands famous Presidente Margarita and covered with QR codes leading fans to redeem gift cards for margaritas.
Thanks in part to these efforts, three days after finishing fourth, Chilis sold more than 200,000 margaritas on National Margarita Day. In addition to a successful debut at NASCARs top level, Chilis wallpapered its entire menu on a NASCAR truck at the brands home track, Texas Motor Speedway, bringing to life the Follow Me to Chilis mantra that fans will see on Kirkwoods No. 27 Chilis Honda on the Streets of St. Petersburg.
Its a true honor to represent Chilis for the first race of the season, Kirkwood said. Theres immense excitement within our team to have Chilis on board. We all love Chilis especially their chips and salsa! 2025 is shaping up to be a big year for Andretti Global, and
I look forward to carrying Chilis along to victory in St. Petersburg.
Back for his fourth season in the NTT IndyCar Series, and third with Andretti IndyCar, Kirkwood heads into the 2025 season with hopes of continuing the pole-winning momentum he closed out the 2024 season with at Nashville Superspeedway.
Kirkwoods Chilis car will take to the track on the Streets of St. Petersburg, Feb. 28 March 2.
When the opportunity to expand our motorsports program in 2025 with Andretti and Kyle Kirkwood came up, we didnt need much convincing, said Chilis Grill & Bar Chief Marketing Officer George Felix. We teamed up with Spire Motorsports last year because we had a strong belief that race fans are also Chilis fans, and that was confirmed time and time again.
Coupling our 50-year legacy with an unmatched name like Andretti is an ideal way to expand our racing footprint this year, and we cant wait to invite more race fans to Chilis this year.