The International Hot Rod Assn has appointed Alex Roach as CEO of the drag racing organization that debuted in 1970.

In addition, Rich Schaefer has been named president of the organization, replacing Kenny Nowling, who parted ways with company a week ago.

IHRA officials made the announcement on social media Thursday afternoon.

We at IHRA are thrilled to announce a significant leadership transition aimed at fostering growth and innovation within our sport. Alex Roach has been appointed as our new CEO, alongside Rich Schaefer, who will serve as our new president, the statement read. This dynamic duo is committed to expanding the drag racing community, with a special focus on engaging the younger generation. Under the stewardship of Cuttell Motorsports, the ownership group of IHRA, we are proud to have board members from diverse sectors including AI, Automotive, Private Equity, and Logistics Industries, ensuring a robust and forward-thinking approach to our beloved sports future.

According to the statement another update will be issued next week. The last and final update next week will conclude the weekly updates as it relates to IHRAs transition, it read. The final organizational structure, sponsorship information and racing structure should be in place. As with anything, this is ever evolving but EXCITING TIMES AHEAD! A profile of the ownership group, board members and senior leadership team will follow in future posts.

Cuttell Motorsports announced its purchase of the sanctioning body in late December.