MOORESVILLE, N.C.  Benebone, a leading USA brand of durable dog toys, is back with Front Row Motorsports as a primary sponsor of Zane Smith and the No. 38 Ford Mustang Dark Horse team for the 2025 NASCAR Cup Series season.

Having served as an associate partner of Smith in the 2023 NASCAR CRAFTSMAN Truck Series, Benebone will follow Smith in his return to FRM for the 2025 season with their scheme showcased in three Cup Series events.

Benebones season will kick off in May at the Charlotte (N.C.) Motor Speedway for the Coca-Cola 600 before traveling to the world-famous Autodromo Hermanos Rodriguez in Mexico City, Mexico, in June. Benebones final race will be in October at the Talladega (Ala.) Superspeedway.

For Smith, the partnership with Benebone is an authentic connection, as he is a proud parent of two Benebone-loving dogs, Roxy and Kygo.

Im excited to reignite my partnership with Benebone, said Smith. My dogs are a huge part of my life, so its great to have a partner who understands this special connection. Im inspired by Benebones commitment to creating long-lasting toys that dogs love. Hopefully, I can repay them with a trip to victory lane.

Benebone shares the same excitement in continuing its partnership with FRM and Smith.

Were thrilled to continue our partnership with Front Row Motorsports and Zane Smith for the 2025 NASCAR Cup Series season, said Nate Harceg, Benebones Chief Growth Officer. The NASCAR communitys passion and loyalty have been incredible, and Zane is a fantastic ambassador for our brand. As a company built on making lives better for dogs and their humans, were excited to connect with fans on and off the track and share our mission with even more dog lovers this season.