HAMILTON, Ohio Alan Reinhart, one of the most familiar names in drag racing, has joined the International Hot Rod Assn as the Vice President of Racing Operations.

Reinhart is the longtime voice of the sport with decades of experience, announcing at the largest national events, including the NHRA.

Reinhart will have an expanded role with IHRA. One of his initial priorities is to work with new IHRA President Rich Schaefer on establishing schedules.

Besides providing commentary at the IHRA Nitro Jam events, Reinhart will be a liaison for the professional teams and work with track operators and other stakeholders. He will also serve in a leadership role where hes involved with management in setting policies and procedures.

Im looking forward to a new challenge, Reinhart said. I was with NHRA a long time, and it was an adventure for 30-plus years going to all the races. The opportunity to take on this new venture at a management level, it was time for a change.

His experience gained over decades of attending everything from national events to weekend bracket races are going to be drawn upon in this new role. The years on the road taught him what works and doesnt work, what makes racers happy and how to make an event run smoothly.

The IHRA, which was purchased by Cuttell Motorsports in December and named Alex Roach as CEO and Schaefer as President last week. Reinharts hiring was announced via a press release on its website and a post on social media.

Were talking about harnessing the full spectrum of Alans capabilities, from his strategic acumen to his visionary approach, to redefine whats possible on the dragstrip, the IHRA posted on X. This monumental merger of man, machine, and mission marks the dawn of a new era in drag racing. Expect unparalleled competition, a surge in opportunities, and a unified vision that will propel drag racing into the digital age like never before!