DAYTONA BEACH, Fla. NASCAR and Comcast announced Tuesday the renewal of their decade-long partnership, with Comcast continuing its role as both a premier partner of the NASCAR Cup Series and title sponsor of the Xfinity Series.

The partnership has been renewed for multiple years with the Xfinity Series title sponsorship being extended for one more year.

According to Sports Business Journal, Xfinity will no longer be the title sponsor following the 2025 season.

Speaking to SBJ, Matt Lederer, Vice President of Brand Partnership & Engagement at Comcast, stated that 11 years of being an entitlement partner and having the run that weve had has been amazing, and now I think its time for someone else to take that mantle and continue to grow the series to heights that we cant even consider at this point.

Xfinity, however, will firmly remain in the sport.

New to the sport starting this year, race fans can look forward to the Xfinity Fastest Lap, a program that awards one race point to the eligible driver and owner with the fastest single lap in each race, adding extra intensity and strategy to the competition. This new feature will be part of all three national series NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Craftsman Truck Series enhancing the competitive landscape and fan experience.

Were not just entering year 11 of our partnership. Were embarking on year one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to enhance the competition on the track in a way that has never been done before, and continue to connect with fans in new and engaging ways.

Comcast is expanding its NASCAR partnership to include more of its connectivity and entertainment brands Xfinity Mobile and Xumo. Xfinity Mobile is joining the partnership as an Official Wireless Partner of NASCAR.

Xumo, Comcasts and Charters streaming platform joint venture, will become an Official Video and Streaming Partner of NASCAR, with plans to offer its customers immersive viewing experiences and unique content.

NASCAR is incredibly appreciative of Comcasts continued partnership and their commitment to innovation and fan engagement within our sport, said Michelle Byron, Executive Vice President and Chief Partnership and Licensing Officer at NASCAR. Their contributions over the past decade, from enhancing the fan experience to supporting community initiatives, have been invaluable.

We look forward to building on the success of our partnership during the 2025 season and beyond.