LONG BEACH, Calif. – DENSO Products and Services Americas Inc., an affiliate of DENSO Corp., and NHRA Pro Stock Motorcycle racer Matt Smith are wrapping Smith’s bike in pink this month to raise awareness about breast cancer.

The partners will debut the new wrap Oct. 11-13 at the NTK NHRA Carolina Nationals at zMAX Dragway in Concord, N.C.

“I’m really looking forward to this wrap on our DENSO Auto Parts EBR for Breast Cancer Awareness Month,” Smith said. “This cause hits close to home for our team because my longtime racing partner Mark Stockseth’s wife Marshallhas battled breast cancer twice. She’s a fighter, and this new design represents and honors her strength.”

Smith’s motorcycle will continue to sport the sleek pink and black wrap throughout the month of October. Other weekend races coinciding with Breast Cancer Awareness Month are the Oct. 17-20 AAA Texas NHRA Fall Nationals and the Oct. 31-Nov. 3 Dodge NHRA Nationals Presented by Pennzoil in Las Vegas.

Breast Cancer Awareness Month is an annual international campaign to educate people about the disease and raise money for research, prevention and treatment leading to a cure. In the U.S. alone, one in eight women will develop breast cancer in her lifetime.

DENSO is the primary sponsor of Matt Smith and his wife and teammate, Angie Smith, for the 2019 NHRA Mello Yello Drag Racing Series season.