Toyota Extends Pact With World Racing Group
Written by I Dig Sports
CONCORD, N.C. Toyota has been a leading organization in the support and growth of dirt racing. In 2025, the company is continuing that commitment by extending its partnership with World Racing Group.
The iconic manufacturer will again be the Official Vehicle of the World of Outlaws and Super DIRTcar Series, sponsor the Toyota Dash at every World of Outlaws NOS Energy Drink Sprint Car Series event and continue to serve as the presenting sponsor for the Xtreme Outlaw Midget Series.
Everyone at Toyota is pleased to continue our relationship with the World Racing Group, said Jack Irving, general manager, TRD U.S.A. The World of Outlaws and Xtreme Midget schedules extend throughout the country and hit many unique markets that are important to Toyota. Supporting the World Racing Groups efforts continues to be a high priority for Toyota as we look to expand our engine program, especially in the sprint car ranks.
In addition to seeing Toyotas branding at each race and on DIRTVision, Race Fans will get to see Toyotas products in action at each race with Toyota Tundra TRD Pro trucks pacing the field at every World of Outlaws Sprint Car, World of Outlaws Late Model, Super DIRTcar Series and Xtreme Outlaw Midget Series event.
Theyll also see Toyota power in action on track with several midget teams running a Toyota engine and Roth Motorsports running a 410 c.i. Toyota engine on the World of Outlaws Sprint Car tour with TRD development driver Michael Buddy Kofoid.
Toyota is also now accepting 410 engine orders for more teams to run the race-winning engine. Interested parties can reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.
Dirt racing continues to be a priority for everyone at Toyota, continued Irving. The success on track is even more of a bonus. We are excited about the line-up we have in place this season across both the World of Outlaws and Xtreme Midget competition, and we look forward to achieving continued success and contending for both championships with our supported teams.
Toyota has been an incredible partner to work with and were proud to have such an iconic brand associated with World Racing Group, said Brian Carter, World Racing Group CEO. We look forward to continuing that partnership for years to come as we both share the same initiative of growing dirt racing.