This week on The Pits Are Open Podcast, host Will Marotti continues the shows series for younger drivers and small teams learning to acquire sponsorship.

Part three, What does the latest generation of effective sponsorship look like?, goes live on Wednesday, March 5, at 4:00 p.m. ET on YouTube.

That segment features Kim Skildum-Reid, who was the co-author of the industry bestsellers The Sponsorship Seekers Toolkit and The Ambush Marketing Toolkit.

The show is presented by SPEED SPORT.

Marotti will also speak with Tony Donohue to discuss the NTT IndyCar Series opener in St. Petersburg, Fla. Donohue is a longtime Indy sports personality and current IndyCar podcaster.

The Pits Are Open is hosted by lifelong IndyCar fan and 2016 Indy 500 co-entrant Marotti.

For more information, go to www.ThePitsAreOpen.com.