LAS VEGAS Prior to Thursdays 2025 Kubota High Limit Racing season opener at Las Vegas Motor Speedway on FloRacing, series co-founders Kyle Larson and Brad Sweet held a press conference to reveal developments for the series including the first details of a landmark franchise system.

Effective in 2026, 10 Kubota High Limit Racing team owners will enter the Kubota High Limit Racing Franchise System.

Focused on creating a sustainable business model for its race teams, Kubota High Limit Racing will distribute up to $18 million in total value over the next four years.

Maximum Investment of Franchise System by year:

In 2026, the Franchise System is set to pay up to $3,970,000 to teams.

In 2027, the Franchise System is set to pay up to $4,322,500 to teams.

In 2028, the Franchise System is set to pay up to $4,620,000 to teams.

In 2029, the Franchise System is set to pay up to $5,032,500 to teams.

As the five-highest finishers in the 2024 standings, the first five franchises currently belong to Kasey Kahne Racing (No. 49), Clauson-Marshall Racing (No. 7BC), Rico Abreu Racing (No. 24), Roth Motorsports (No. 83), and Murray-Marks Motorsports (No. 19).

Five more franchises will be awarded at the conclusion of the 2025 Kubota High Limit Racing season. These franchises will be secured based on average point finishes from the 2024 and 2025 seasons among drivers who didnt earn a franchise in 2024.

Franchises are permanent and create long-term value for team owners with the ability to sell and/or transfer the franchise theyve earned.

The year-by-year franchise rankings are determined by a rolling two-year average of point finishes. A pathway will be possible for up to five additional teams to enter the Franchise System over the 2026-27 seasons, creating up to 15 franchisees by the time the 2028 season begins.

There are seven teams returning from 2024 that will battle for franchises six through 10 in 2025: Jason Meyers Racing (No. 14), Buch Motorsports (No. 13), CJB Motorsports (No. 5), Ridge & Sons Racing (No. 87), Rod Gross Motorsports (No. 88), Rudeen Racing (No. 26), and Kasey Kahne Racing (No. 9).

When the franchise system takes effect in 2026, it will pay out $4 million dollars including $2.6 million guaranteed to the 10 original franchisees. By 2029, the franchise system will grow to north of $5million with up to $4.5 million going to 15 potential franchisees then.

Additional topics discussed during the press conference included the 2025 schedule, 14 committed drivers and teams, inaugural rookie class, introduction of sports betting through ALT Sports Data, and the premiere of DIRT II: A Season with High Limit Presented by NOS Energy Drink, a five-part docuseries streaming on FloRacing.