COLLEGE STATION, Texas  Texas A&M University is revving its engines for a return to NASCAR in 2025 through a season-long partnership with Haas Factory Team, building on the universitys previous involvement with the Gene Haas-owned organization.

Additionally, Texas A&M will make its NTT IndyCar Series debut as a sponsor of fan-favorite driver Felix Rosenqvist.

Texas A&M has agreed to become a season-long associate sponsor of the No. 41 Haas Factory Team Ford Mustang driven by Cole Custer.

The partnership will capture a focal pole position when the university serves as the teams primary sponsor at the Coca-Cola 600 at Charlotte Motor Speedway.

Texas A&M will also prominently appear on the uniform and helmet of Felix Rosenqvist, one of IndyCars most popular drivers

While these opportunities offer season-long exposure, together, they reach their apex on Sunday, May 25, the day dubbed the Greatest Day in Motorsports.

Two races, 1,100 miles: the Indianapolis 500 midday, followed by NASCARs Coca-Cola 600 in the evening, both celebrating America and honoring our nations fallen military servicemembers.

These partnerships with HFT, Cole and Felix present big, natural avenues to consistently communicate externally what Texas A&M stands for with great visibility, value and shared values, said R. Ethan Braden, vice president and chief marketing and communications officer at Texas A&M. Motorsports are especially well-positioned to deliver cost-effective and efficient national reach with millions, deep fan engagement and loyalty, and a values-aligned audience for Texas A&M University. In the end, you may only see the driver in the winners circle, but propelling every lap is a car, a team, a community of supporters, as well as strategy, innovation and creativity at the highest levels. Thats Texas A&M University; thats how Texas A&M Aggies think and act, and thats the kind of country we are working to shape.

Both Custer and Rosenqvist match Bradens enthusiasm about the partnerships.

Im proud to carry the Texas A&M branding on our No. 41 Ford Mustang this season, Custer said. It was a productive partnership in 2024, so we look forward to expanding the relationship and raising awareness around Texas A&Ms commitment to our countrys military personnel. The Aggie Core Values align well with our philosophy at Haas and resonate with the NASCAR fanbase.

Rosenqvist echoed Custers thoughts.

Im excited to partner with Texas A&M for the 2025 INDYCAR season and support their efforts to honor our countrys military-affiliated personnel, Rosenqvist said. Texas A&M has a powerful message and inspiring culture, and I look forward to collaborating with the university to help share its story this year. Its an honor to be associated with an institution that is wholly committed to making a local and global impact.