INDIANAPOLIS Fleddermann von Rieste, an independent Indiana-based watch brand, has expanded its roster of brand ambassadors with the addition of Indy NXT driver Jack William Miller.

The 21-year-old Miller is the only Indy NXT driver born in the Hoosier State. He is from the Indianapolis suburb of Carmel and is currently in the midst of his junior year at Indiana University Indianapolis where he majors in biology.

Miller joins NASCAR Cup Series driver and fellow Hoosier Chase Briscoe as Fleddermann von Rieste ambassadors with each representing the brands growing line of high-quality timepieces. The partnership with Miller further amplifies Fleddermann von Riestes commitment to motorsports, aligning with drivers who exemplify passion, precision and performance.

As part of this collaboration, Miller will work with Fleddermann von Rieste to promote its luxury watches, raising awareness to a broader audience within his home state and the motorsports community.

Adding Jack William Miller to our ambassador lineup is a significant moment for Fleddermann von Rieste, said Dr. Adam Fleddermann, CEO, Fleddermann von Rieste. Jacks dedication to his craft, his Indiana roots and his commitment to excellence on and off the track align perfectly with our brands values. Having both Jack and Chase Briscoe as part of the Fleddermann family is an incredible asset as each can emphasize the importance of precision engineering, craftsmanship and legacy in both racing and watchmaking.

Miller has been racing since he was 3. It began in go-karts where he racked up numerous wins and championships. He later augmented that experience by racing snowmobiles, quads and motocross.

By age 13, Miller transitioned to open-wheel racecars, specifically, the Formula 4 United States Championship. From 2017 through 2018, he competed in this first rung on the Road to Indy ladder before moving to USF2000 in 2019-2020.

Next up was up USF Pro 2000 in 2021-2023. In 2024, Miller was a rookie all over again, joining Indy NXT, the stepping-stone division to the elite NTT IndyCar Series. Now in his second Indy NXT season, Miller competes for Abel Motorsports and drives the No. 40 Patterson Dental Dallara.

Racing has always been about time, and to be a racer representing and wearing Fleddermann von Rieste watches is a great honor. Im a proud Hoosier and so is the Fleddermann family. Were all able to wear that pride with the watches they make, Miller said. Every glance at your wrist provides a sense of achievement. Its a reminder of how far youve come, but also where you want to be.