PINE HALL, N.C. – A dirt late model competitor died on Friday following an incident at North Carolina’s 311 Motor Speedway.

Keith Jacobs, a competitor in the 604 late model division, was believed to have suffered a medical emergency while behind the wheel of his race car on Friday night.

According to a report from WFMY News 2, track owner Mike Fulp said witnesses saw Jacobs slumped over in his car moments before his car crashed head-on into a wall at the track.

Local emergency officials were called to the track, and Fulp later confirmed via the track’s official Facebook page that Jacobs had died.

“Everyone please keep the Jacobs family in your thoughts and prayers tonight as 311 Speedway has lost a legend Indian Outlaw Keith Jacobs,” the Facebook post read. “Godspeed my friend. 311 Speedway is going to dedicate Saturday night to the Indian Outlaw Keith Jacobs. Also all of the 50/50 tickets that are sold Saturday night will go to the Jacobs Family.”

Friday’s event was night one of two-night weekend also featuring the Schaeffer’s Oil Fall Nationals Series, with $10,000 going to the winner of the main event on Saturday night.