Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

South Africa lose title sponsor as freefall continues

Written by 
Published in Cricket
Friday, 06 December 2019 02:29

South Africa's men's team will lose their major sponsor, Standard Bank, who have opted not to renew their deal when it expires on April 30, 2020. This ends an association with cricket that dates back to 1998. Standard Bank sponsored South African cricket between 1998 and 2011, when it ended its sports associations with both cricket and football. The company then returned to cricket in 2016 and signed a four-year deal with Cricket South Africa (CSA) which is understood to be to the tune of R400 million (approx. US$ 27.3 million). Currently, they are only the title sponsor for the men's team and their withdrawal is a direct result of administrative and governance problems at CSA which Standard Bank believes is tarnishing its reputation.

"Standard Bank is committed to upholding the highest levels of leadership, integrity and governance. In light of recent developments at CSA, which are a culmination of long-standing problems which have damaged Standard Bank's reputation, it has decided not to renew its partnership with CSA," Thulani Sibeko, Standard Bank Group Chief Marketing and Communications Officer said in a statement released on Friday morning.

Cricket South Africa's protracted problems, which include a court battle against the South African Cricketers' Association (SACA), projected financial losses of at least R654 million (approx. US$44.7 million) in the next four-year cycle, and the suspension of six staff members - three of whom were given notice of their suspension on Thursday - came to a head last weekend when five journalists' accreditation was revoked during the Mzansi Super League (MSL).

On Monday, CSA CEO Thabang Moroe confirmed CSA made the decision because they did not approve of the way these reporters were writing about the organisation. That same day, Standard Bank expressed its "grave concerns," about the situation at CSA and demanded a meeting with CSA to "know about developments within CSA, especially those that relate to governance and conduct."

Sources told ESPNcricinfo that Standard Bank had been severe on CSA officials at the meeting and demanded they "clean up their act". On Tuesday, Standard Bank issued a statement expressing its satisfaction that the meeting was "productive" and that they were left with the assurance that CSA would "urgently take the South African public into its confidence about the state of governance at the cricket administrative body". It also said CSA had agreed to "urgently implement remedial actions to address stakeholder concerns, including the unacceptable manner in which it treated members of the media".

However, just three days later, Standard Bank has confirmed it will not renew the sponsorship deal. Between Tuesday and Friday, three independent directors, Professor Shirley Zinn, Iqbal Khan and Dawn Makhobo, have resigned from the CSA board, and there have been calls from all quarters for the CEO and President, Chris Nenzani to step down.

Among the chorus has been former UCB managing director Ali Bacher, who was involved in mediating an agreement between Moroe and Graeme Smith, which would have seen Smith become director of cricket on October 1. Critiques have also emerged from development sponsors The Willowton Group and, last night, the Gauteng Cricket Board, the biggest provincial affiliate of CSA. In addition to the voices of dissent, CSA also faces allegations of credit card abuse from Khan, and a second commercial rights dispute with South African Cricketers' Association (SACA) in as many months.

Now, CSA has also lost its only major team sponsor after deals with Sunfoil and Momentum ended last year.

Read 288 times

Soccer

Atléti mark Simeone's 700th game with late win

Atléti mark Simeone's 700th game with late win

Diego Simeone's 700th game in charge of Atlético Madrid ended in a late 2-1 win over Deportivo Alave...

Sources: Olof Mellberg to become St.Louis boss

Sources: Olof Mellberg to become St.Louis boss

EmailPrintOpen Extended ReactionsFormer Aston Villa and Sweden defender Olof Mellberg has signed a m...

Arteta backs Saka amid Kane drop-outs comment

Arteta backs Saka amid Kane drop-outs comment

EmailPrintOpen Extended ReactionsMikel Arteta has hit back at anyone questioning Bukayo Saka's commi...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

NBA follows NFL in warning players on burglaries

NBA follows NFL in warning players on burglaries

EmailPrintThe NBA is urging its players to take additional precautions to secure their homes followi...

Sources: Zion (hamstring) not close to returning

Sources: Zion (hamstring) not close to returning

EmailPrintNew Orleans Pelicans star Zion Williamson has undergone multiple treatments on his left ha...

Baseball

Hays, Finnegan, Rodgers among new free agents

Hays, Finnegan, Rodgers among new free agents

EmailPrintOpen Extended ReactionsNEW YORK -- Outfielder Austin Hays and right-hander Kyle Finnegan -...

Judge giving Soto space amid free agency frenzy

Judge giving Soto space amid free agency frenzy

EmailPrintOpen Extended ReactionsNEW YORK -- Aaron Judge is one of the few people on Earth who can r...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated