A Special Bond Continues

Liebherr – a globally operating family-owned technology company that offers products and services for many industries including construction and domestic appliances – has been a significant supporter of table tennis for more than 20 years and has been title sponsor for many top-tier ITTF events, including the World Championships in Düsseldorf (2017), Halmstad, Sweden (2018) and Budapest, Hungary (2019).

The Men’s World Cup has also been a key element of Liebherr’s table tennis partnership strategy. Liebherr has been title sponsor for editions including in Saarbrücken, Germany (2016), Liège, Belgium (2017) and Disneyland Paris, France (2018).

“We are delighted to be the title sponsor of another ITTF Men’s World Cup, and again in Germany, one of Liebherr’s core markets. With the very best players from all Continents set to come to Düsseldorf to battle for glory in front of passionate and energetic supporters, we are delighted to showcase our brand and products through on-site and digital activations with the ITTF and Event Organisers.” – Andreas BÖHM, Member of the Board of Directors of Liebherr-International AG

“The ITTF team is very proud of its long-term relationship with Liebherr, including the strength in brand partnership that has been created over the years for the World Championships and the Men’s World Cup. As we continue to explore new and innovative partnership activation opportunities with the Liebherr team, we are excited about working together once again to deliver another world-class event” – Thomas WEIKERT, ITTF President

Partnering with Prestige

The ITTF World Cups (Men’s, Women’s and Team) represent the second most prestigious events on the international table tennis calendar, after the ITTF World Championships, and they count towards the Grand Slam (Olympic Games, World Championships, World Cups).

This will be the 41st edition of the ITTF Men’s World Cup, which has been held every year since its inauguration in 1980 in Hong Kong China.

The ITTF Men’s World Cup features 20 of the globe’s top male table tennis players, 18 of which will have qualified through their respective Continental Cups, together with the reigning ITTF World Champion and a wildcard.

About the Liebherr Group

The Liebherr Group employs over 46,000 people in more than 130 companies across all continents. In 2018, Liebherr achieved a total consolidated turnover of more than 10.5 billion euros. As a global, family-run technology company, the Group is one of the world’s largest manufacturers of construction machines and is recognised for developing technically advanced and user-oriented products and services. Liebherr was founded in Kirchdorf an der Iller in southern Germany in 1949.

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