WELCOME, N.C. – Tame the Beast, a men’s grooming product brand, will back Tyler Reddick when he makes his second Monster Energy NASCAR Cup Series start this weekend at Kansas Speedway.

Tame the Beast encourages men to embrace their inner beast with their uniquely masculine grooming products. Products include a variety of scents and purposes, such as the Extreme Yawp Hair, Beard & Body Wash, Nutt Butter, and Caffeine Conditioner. The Nashville, Tenn.-based company uses all-natural, intense botanicals, including eucalyptus, ginseng, and pomegranate, in all of their products.

“We’re thrilled to support Tyler,” said John Cascarano, founder of Tame the Beast. “We’re all about helping men perform at their peak, and clearly Tyler is racing at the top of his game.”

Reddick made his NASCAR Cup Series debut earlier this year in the Daytona 500, finishing 27th after being caught up in a wreck late in the race. The defending NASCAR Xfinity Series champion is currently leading the points in the Xfinity Series season, capturing one win, two pole awards, eight top-five and nine top-10 finishes so far this year.

Tame the Beast, whose motto is to groom boldly, has found a great match in Reddick, who is known for his aggressive driving style and giving each lap everything he’s got.

“Tame the Beast is an edgy, bold brand that’s making noise in the men’s grooming industry,” said Reddick. “I think that fits well with my driving style and the attitude of my RCR team this season. We’re out there every weekend, going hard to get every spot we can and often driving on the edge to get it. I’m excited to be partnering with Tame the Beast and helping spread their message to groom boldly.”

This will be Reddick’s first Kansas Speedway start in the Monster Energy NASCAR Cup Series. The 22-year-old driver has two starts at the 1.5-mile speedway in the Xfinity Series, collecting one pole and two top-five finishes.