QUEEN CREEK, Ariz. — With just a tick over three months remaining until the inaugural Wild Wing Shootout roars to life at FK Rod Ends Arizona Speedway, the event continues to gain momentum.

Just one week after landing O’Reilly Auto Parts as a presenting sponsor, officials from the new miniseries have announced Schaeffer’s Oil as the title sponsor.

As a result, the mid-January extravaganza will now be called the Schaeffer’s Oil Wild Wing Shootout presented by O’Reilly Auto Parts.

“Schaeffer is proud to be affiliated with and help to offer racing fans exciting events and support local racing,” noted Schaeffer Marketing Director Dawn Cross. “We were excited with the announcement of the new miniseries. Knowing the 410 c.i. Wing Sprint Cars and IMCA Modifieds both have a loyal fanbase, it was clear to Schaeffer that we wanted to be affiliated with and are excited to be the title sponsor of this event.

“We know drivers and fans are eager for more races, and we’re happy to help make that happen.”

In 2020 Schaeffer Oil began a marketing partnership with the Keyser Manufacturing Wild West Shootout presented by O’Reilly Parts.

The 2021 edition of the Wild West Shootout, which is a partner event to the brand-new Schaeffer’s Oil Wild Wing Shootout, is set for Jan. 9-17 at FK Rod Ends Arizona Speedway and features super late models, modifieds, and X-Mods.

With the latest announcement, the Schaeffer Oil banner will now be flying high during both miniseries at the Phoenix-area oval.

For Jason Babyak, who works as the marketing director for both miniseries, having Schaeffer Oil on board as the title sponsor is a natural fit.

“The addition of Schaeffer as the title sponsor for this event is a perfect fit for us and Schaeffer Oil. Schaeffer continues to focus on ‘grass roots’ racing for company and product exposure,” Babyak shared. “With the early event excitement, anticipated drivers, fan base, and streaming broadcast audience, this will be a perfect fit for Schaeffer’s Oil to further educate the racing world about the great products that they offer.

“Additionally, the event offers them the opportunity to continue their exposure in person to existing and potential customers in the western United States.”