INDIANAPOLIS – Lucas Oil Raceway officials announced Wednesday afternoon that Fatheadz Eyewear will sponsor the Fatheadz Eyewear $100K Challenge during the inaugural Hoosier Classic.

The 2021 Hoosier Classic will host a trifecta of open-wheel pavement racing, featuring non-winged sprint cars on Friday, Aug. 13, before midgets and the USAC Silver Crown Series  take center stage on Saturday, Aug. 14.

Drivers will compete on The Oval at Lucas Oil Raceway for their shot at taking home the top prize of $100,000 if they can successfully sweep all three race victories at the .686-mile short track.

If a driver wins two out of the three races, they’ll pocket a $50,000 bonus.

“We are thrilled to have the addition of the Fatheadz Eyewear $100K Challenge to the Hoosier Classic weekend, “ said Kasey Coler, Vice President of Track Management & Operations for NHRA. “The addition of these prizes instantly elevates what was going to be the biggest payday in grassroots pavement open-wheel racing to now another stratosphere with a potential winner taking home a total of $132,000 for winning three big races over the course of two days. With the support of Fatheadz Eyewear in not only the prize, but also helping build the Hoosier Classic into a tent-pole event for fans, drivers and teams, we are beyond excited for the debut of this event.”

“This will be the first time, with fans, that all of these series have raced together,” added Rico Elmore, the founder and CEO of Fatheadz, Inc. “We’re excited that Indianapolis, the Motorsports Capital of the World, will be the gathering place for these great drivers, and Fatheadz is thrilled to be able to support this historic event.”

Levi Jones, the executive vice president of the United States Auto Club, shared enthusiasm and support for the partnership as well.

“It’s fantastic to see Fatheadz Eyewear support an event and track that has been synonymous with USAC racing for the past six decades is raising the bar for pavement racing in 2021,” said Jones. “We are looking forward to this highly anticipated event and I know the drivers are pumped to have this opportunity to shoot for the big bonus money.”

Fatheadz Eyewear, founded in Indiana in 2004, began by creating and offering eyewear specifically tailored to customers with heads too large to fit in standard width glasses comfortably. The company has grown to encompass nine distinct lines of eyewear of all sizes for both men and women.

Recently, the company shifted production focus in the early stages of the COVID-19 pandemic, has since produced several million pieces of PPE for healthcare workers, and is continuing to offer the products online.