CHELMSFORD, Mass. – iRacing.com Motorsport Simulations has announced that NASCAR veteran Dale Earnhardt Jr. is joining the company as an executive director and part of the company’s management committee.

The NASCAR Hall of Famer, two-time Daytona 500 winner and two-time NASCAR Xfinity Series champion will have a hand in numerous aspects of iRacing, from partner and community relations to user experience and development of the platform’s stock car offerings.

“We’re elated to officially welcome Dale to the iRacing team as an executive director of the company,” said iRacing owner John Henry. “For more than 20 years, Dale has been a passionate advocate of sim racing whose efforts to improve the product have dramatically shaped our direction as a company and relationships throughout the sport for the better. Through all this time, he’s never been paid a penny for his contributions. After discussions earlier this year, we’ve pursued a mutual interest in having him come on board as an official member of the company, and we look forward to continuing our growth with Dale’s guidance from years to come.”

“I’ve been a sim racer for nearly three decades and a devoted iRacing member since its beginning,” said Earnhardt. “Realizing iRacing’s potential early, its success has always been important to me. Whether it was connecting iRacing with NASCAR in 2008, making other partner introductions, developing content, laser-mapping racecars, Beta testing new technology, it has been a privilege to be a small part of iRacing’s expansion. Even more, it means the world to me to officially become part of the family. I consider Steve Myers, Tony Gardner, and Dave Kaemmer great friends with like passions. I’m excited to work with them on new partnerships and projects to continue iRacing’s meteoric growth.”

“I have been lucky to call Dale a friend for 20 years now, and professionally he has provided me opportunities to reach people and companies I never would have had access to without his help. We are very much a family at iRacing and Dale has been unofficially part of that family for a long time,” said iRacing Executive Vice President and Executive Producer Steve Myers. “To now make him an official part of the company doing what he has really been doing already is not only a positive step for iRacing, but also rewards Dale for his multiple decades of hard work in helping us build our brand and company.”

Earnhardt’s interest in sim racing dates back to the 1990s as an avid player of NASCAR games produced by iRacing predecessor Papyrus. He brokered the first meeting between iRacing and NASCAR, which was held in the JR Motorsports offices in North Carolina, and has continuously supported sim racing through his own leagues and teams.

Additional responsibilities that Earnhardt will take on in his new role at iRacing include eSports, strategy, marketing, partnerships, and licensing.