AUBURN HILLS, Mich. – The Mopar and Dodge//SRT performance brands are bolstering their relationship with the National Hot Rod Ass’n as the series gets set to celebrate 70 years of drag-racing history.
The two partnering brands will expand their support of the premier drag-racing series to include the title sponsorship of the Dodge//SRT U.S. Nationals in Indianapolis, the 68th edition of the NHRA’s prestigious cornerstone event.
“We’re excited and honored to have Dodge//SRT expand their ongoing support of our series, competitors and fans with the addition of title sponsorship of our most prestigious event during our 70th anniversary season, the newly named Dodge//SRT NHRA U.S. Nationals,” said Glen Cromwell, NHRA President. “It is a testament to their decades-long commitment to both motorsports and automotive enthusiasts to have Dodge//SRT and Mopar remain an intricate part of the fabric that makes up our history.”
Mopar and Dodge//SRT brands are also extending their title sponsorship support of national events at Bandimere Speedway in Denver, the longest running sponsorship in NHRA and one of longest in all of motorsports, and Maple Grove Raceway in Reading, Pennsylvania, while reprising their sponsorship of the Houston and Las Vegas races.
“The performance legacy of Dodge and SRT is forever intertwined with the NHRA and taking on title sponsorship of the U.S. Nationals further enhances that connection to our roots,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “If there’s one thing Dodge//SRT performance-car customers have in common, it’s a passion for the feeling you get when you experience NHRA racing for yourself. We try to build a part of that experience into every Dodge//SRT Hellcat Charger, Challenger and Durango you can buy.
“NHRA drag racing is a great example of how on-track performance is translated by our engineers to the benefit of our Dodge//SRT performance vehicles,” added Kuniskis. “Dodge literally sells the same cars you’ll see racing in the NHRA’s Sportsman classes. And much of what we learn in the series’ premier classes finds its way into our Dodge//SRT Chargers, Challengers and Durangos.”
“As the ultimate exhibition of horsepower for passionate motorsports enthusiasts, NHRA drag racing is the perfect place to showcase the Mopar brand,” said Mark Bosanac, North America Vice President, Mopar Service, Parts & Customer Care. “As the defending NHRA Funny Car world champions, we look forward to adding to our extensive list of accomplishments and wins. In addition, we are pleased to announce that Mopar Express Lane will return as the title sponsor for the national race event in Reading that kicks off the NHRA Countdown to the Championship.”