MOORESVILLE, N.C. – Trident Seafoods, and its Louis Kemp brand will partner with Front Row Motorsports and the No. 36 Ford Mustang team for four races this season.

The company’s Louis Kemp Crab Delights brand will serve as the primary sponsor of driver Matt Tifft at Chicagoland Speedway in June, New Hampshire Motor Speedway in July, the Roval at Charlotte Motor Speedway in September, and Kansas Speedway in October.

The company began its partnership with FRM in 2018 for two races, which led to an increased commitment this season. Trident will kick off its racing season with an exciting contest, sending two lucky fans and guest on an all-expense paid trip to the track for the Sept. 29 race in Charlotte. Keep an eye out on the Louis Kemp and Front Row Motorsports social channels for info on how to enter on June 30.

“We’re excited to return to Front Row Motorsports,” said Mike Campanile, Trident’s senior marketing manager. “Like Louis Kemp, NASCAR has an extremely loyal fanbase and after we experienced that firsthand last year, it only made sense to align ourselves with the team again and Matt Tifft. His story of perseverance and finding success is something our brand can certainly relate to, and we’re looking forward to carrying that message to both new and existing customers.”

“I’m looking forward to having the Louis Kemp brand on our car this season,” said Matt Tifft. “It’s always a win for all parties when we see our partners expanding their involvement year after year. It’s a testament to the platform that our team provides for partners, and I’m glad to be involved.”