MOORESVILLE, N.C. – Ron Jon Surf Shop, the iconic surfer style retailer, will sponsor Front Row Motorsports and Matt Tifft during the Coke Zero Sugar 400 at Daytona Int’l Speedway on July 6.

Ron Jon Surf Shop is celebrating the brand’s 60th anniversary in 2019.

Ron Jon Surf Shop is known for offering the surf, beach and active lifestyle to visitors from around the world. Ron Jon Surf Shop currently operates stores throughout Florida and in other locations along the eastern seaboard including Ocean City, Md., Orange Beach, Ala., two locations in Myrtle Beach, S.C., and its original location in Ship Bottom, N.J.

Ron Jon Surf Shop carries all of the beach essentials needed to have fun in the sun and features a wide assortment of surfwear, swimwear, sunglasses, hats, footwear and many other items perfectly suited for the casual beach lifestyle.

“NASCAR fans obviously like spending a lot of time outdoors,” said Heather Lewis, Marketing Director of Ron Jon Surf Shop. “There’s a natural correlation between their core fans and our customers. We’re excited to team up with Matt Tifft once again and help carry our message and values to a broader audience.”

“It’s so great to have Ron Jon Surf Shop on the car at Daytona,” said Tifft. “If you grew up going to beaches on the east coast, they’re a brand you instantly recognize. To have them with us, celebrating their 60th anniversary is a huge honor and I can’t wait to turn heads on track with this car.”