Nathan's Famous is best known for its American comfort food and the annual Nathan's hot dog eating contest held every July 4. But in an era of fake meat and health concerns, will Nathan's be able to secure a future for its humble hot dogs? The 2019 Nathan's Hot Dog Eating Contest starts at 10:45 am ET with the women's competition on ESPN3 and the ESPN App. The 2019 Nathan's Hot Dog Eating Contest continues at 12 pm ET when the men's competition will air on ESPN2. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Nathan's Hot Dog Contest Became A Fourth Of July Favorite