LOUDON, N.H. – Mahindra ROXOR has been named the title sponsor of the NASCAR Xfinity Series race scheduled for July 20 at New Hampshire Motor Speedway.

“We’re pleased to welcome Mahindra ROXOR to our July race weekend,” said David McGrath, executive vice president and general manager of New Hampshire Motor Speedway. “Just like Mahindra ROXOR vehicles, racing in New England is ‘built for the long haul,’ as the ROXOR 200 will mark the 34th NASCAR Xfinity Series race here at New Hampshire Motor Speedway.”

Mahindra has been building vehicles such as tractors, automobiles, airplanes, motorcycles and more for more than 70 years, building 600,000 automotive vehicles annually, all designed to complement many different channels of specialized businesses including construction, community work, ranching, search and rescue and, of course, hardcore recreation.

“We are excited to partner with New Hampshire Motor Speedway as a title sponsor,” stated Richard Ansell, vice president of marketing of Mahindra ROXOR. “The audience aligns well with our marketing strategy for ROXOR and the NHMS program is a perfect extension to our overall racing program.”

Fans can check out the latest ROXOR models in action at The Flat Track during the Friday Night Dirt Duels presented by New England Racing Fuel as they are used to prep the new 0.25-mile dirt track in between racing action. They’ll also be on display in the Fan Zone, located in the S2 lot, throughout race weekend in a 3,000-square-foot ROXOR display.