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The PGA of America announced on Tuesday that, beginning this year, it will allow distance-measuring devices during competition rounds at the PGA Championship, KPMG Women's PGA Championship and KitchenAid Senior PGA Championship.

“We’re always interested in methods that may help improve the flow of play during our championships,” said Jim Richerson, president of the PGA of America. “The use of distance-measuring devices is already common within the game and is now a part of the Rules of Golf. Players and caddies have long used them during practice rounds to gather relevant yardages.”

The PGA Championship will be the first of these three events to be contested, May 19-23 at The Ocean Course in Kiawah Island, South Carolina.

The PGA of America stated that the distance-measuring devices used by players and/or caddie in these events will need to conform to Rule 4.3a (1) of the Rules of Golf:

Rule 4.3a (1)

Distance and Directional Information.

  • Allowed: Getting information on distance or direction (such as from a distance-measuring device or compass).

  • Not Allowed: Measuring elevation changes, or Interpreting distance or directional information (such as using a device to get a recommended line of play or club selection based on the location of the player's ball).

COVID-19 chaos continues as Man Utd tie moved

Published in Soccer
Tuesday, 09 February 2021 08:14

Manchester United's first-leg round-of-32 Europa League match against Real Sociedad has been switched to Juventus' Allianz Arena due to the ongoing troubles caused by the coronavirus pandemic.

The United Kingdom has strict quarantine rules amid the pandemic for international travel, while Spain has also barred arrivals from the UK, and UEFA announced a change of venue on Tuesday. The date of the match is unchanged from Feb. 18, while the second leg on Feb. 25 is still scheduled to be at Old Trafford.

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A statement said: "UEFA can confirm that the UEFA Europa League Round of 32 first leg match between Real Sociedad and Manchester United FC will now take place at the Juventus Stadium in Turin.

"The date of the match (18 February 2021) and kick-off time (18:55 CET) will remain the same. UEFA would like to thank Real Sociedad and Manchester United FC for their close cooperation and assistance in finding a solution to the issue at hand, as well as the Italian Football Federation and Juventus for their support and agreeing to host the match in question."

The game was moved due to Spain's ban on arrivals from Britain, with the exception of passengers who are residents or citizens of Spain or Andorra.

The ban was extended on Tuesday until March 2, jeopardising Atletico Madrid's Champions League round-of-16 first leg at home to Chelsea, which was due to take place at the Wanda Metropolitano stadium on Feb. 23 but can no longer be held in Spain.

Atletico Madrid did not wish to comment on how the ban affected the match, while Spanish newspaper Marca said the game could be moved to Bucharest, more than 3,000 kilometres from Madrid.

The fixture cannot take place in France, Germany, Belgium or Portugal as those countries are also restricting travel to and from Britain.

In the Champions League, Manchester City's first leg round-of-16 tie against Borussia Monchengladbach has been moved from Germany to Budapest due to COVID-19 protocols, UEFA have announced. The date of the match will remain the same with Pep Guardiola's side set to meet the Bundesliga club on Feb. 24.

The announcement comes after Liverpool's Champions League tie against RB Leipzig next week was moved on Sunday from Germany to neutral Budapest.

Information from Reuters was used in this report.

Pakistan Women 255 for 6 (Javeria 81, Riaz 74, Sibanda 2-28) beat Zimbabwe Women 77 all out (Iqbal 2-8, Sana 2-16) by 178 runs

Pakistan Women bowlers ran through the Zimbabwe line-up to bundle them out for 77 and seal a massive 178-run win in the first of the five-match one-day series in Harare. Earlier, captain Javeria Khan (81) and Aliya Riaz (74) put up a 157-run partnership to take Pakistan to 255.

After being asked to bat, Pakistan lost openers Muneeba Ali and Ayesha Zafar within the 10th over, with quicks Nomvelo Sibanda and Esther Mbofana accounting for their wickets, and that brought Javeria to the crease. She hit eight fours in her 116-ball stay, which also got her the Player-of-the-Match performance. Tasmeen Granger then removed Nida Dar, following which Riyaz joined Javeria for the fifth wicket to take Pakistan to a formidable total.

In reply, Zimbabwe's first three wickets fell to quicks Diana Baig and Fatima Sana within eight overs, following which spinners Dar, Sadia Iqbal and Nashra Sandhu took over and decimated the middle order. Only two Zimbabwe batters made double-digit scores, as they lost their last seven wickets for 37 runs to be bowled out within 35 overs.

The BCB has named Saif Hassan and Aminul Islam Biplob in the 20-member preliminary Bangladesh Emerging players squad for their upcoming home series against the Ireland Wolves - the Ireland A side. The visitors arrive on February 18, to play a four-day game, five one-dayers and two T20s.

The Wolves' tour begins in Chattogram, where they will be in quarantine for three days before the four-day game takes place at the Zahur Ahmed Chowdhury Stadium from February 26.

The one-day series begins on March 5 at the same venue, before the tour moves to Dhaka for the fourth and fifth games. The two T20s, on March 17 and 18, will also be held in Dhaka.

The home side have picked several players who triumphed in the Under-19 World Cup a year ago, including Akbar Ali, Rakibul Hasan and Tanzid Hasan. Among the slightly older players are Saif, Biplob and Mahidul Islam.

Bangladesh's squad has already started to train in Chattogram from earlier this week.

The tour assumes greater importance for Ireland, given the postponement of the team's tour of Zimbabwe. Richard Holdsworth, High Performance Director for Cricket Ireland, had said after the postponement was announced on Monday that they would look at this tour as a way to "to provide many of our players the volume and quality of cricket we need to keep the momentum in player development we have been seeing over the last few years."

Bangladesh Emerging squad: Saif Hassan, Tanzid Hasan, Parvez Hossain Emon, Shahadat Hossain, Mahmudul Hasan Joy, Towhid Hridoy, Anisul Islam, Shamim Hossain, Shafiqul Islam, Mukidul Islam, Shahin Alam, Sumon Khan, Noman Chowdhury, Rejaur Rahman, Aminul Islam, Rakibul Hasan, Tanvir Islam, Rishad Hossain, Mahidul Islam, Akbar Ali

Ramesh Powar takes charge as Mumbai coach

Published in Cricket
Tuesday, 09 February 2021 08:35

A day before the squad is picked for the forthcoming Vijay Hazare Trophy one-day tournament, Mumbai have appointed a new head coach in former allrounder Ramesh Powar.

Powar, the former Mumbai and India offspinner, replaces former Mumbai batsman Amit Pagnis, who resigned a month after taking charge citing the team's "poor performance" during the Syed Mushtaq Ali Trophy where the 41-time Ranji Trophy champions failed to make the knockouts having lost four of their five matches during the group stages.

Sanjay Naik, the Mumbai Cricket Association secretary, confirmed Powar's appointment and said it was until end of March. "The Cricket Improvement Committee (CIC) has recommended Powar as the head coach. The MCA has appointed him for this season," Naik told ESPNcricinfo.

Powar, who won the Ranji title six times with Mumbai, said he took up the challenge as he wanted to restore the dominance enjoyed domestic giants in the past. "I am looking forward to create healthy and positive atmosphere in the dressing room. We want to create a brand of cricket which Mumbai was known for in the past," Powar said.

"All these players are good, but why then are we not able to become a team that is invincible? That is my challenge."
Ramesh Powar

Powar, who is 42, retired from in 2015, was until last September a spin bowling coach at the National Cricket Academy in Bengaluru. Before that he served as interim head coach of the Indian women's team, a stint that included the 2018 Women's World T20 where India reached the semifinals.

Recently, the Mumbai selection committee, lead by former India fast bowler Salil Ankola, had named 100-plus probables for selection trials. A final squad, Naik said, would be picked on Wednesday, which would then travel to Jaipur where Mumbai are part of the Elite Group D in the Vijay Hazare Trophay, which includes Delhi, Maharashtra, Himachal Pradesh, Rajasthan and Pondicherry.

Some of key players that are likely to be part of the final squad include Shreyas Iyer, Suryakumar Yadav, Prithvi Shaw, Dhawal Kulkarni, Aditya Tare, and Sarfaraz Khan. Barring Iyer, the rest of these players were part of the Mumbai squad for the Syed Mushtaq Ali Trophy where Yadav lead the team. In his resignation, Pagnis had said inadequate preparation was the key reason behind Mumbai's inability to make the knockouts.

Powar acknowledged that his primary task would be to create a cohesive unit and help players understand the legacy of a team that once was invincible in Indian domestic cricket. "We have lot of good players. Individually they are very good, but as a team we need to gel together and play well and complement each other and help them perform their roles. All these players are good, but why then are we not able to become a team that is invincible? That is my challenge."

Amol Muzumdar, not Powar, was MCA's choice

Powar's last-minute appointment follows a chaotic set of developments involving differences between the CIC and MCA. According to Naik, after Pagnis stepped down, former Mumbai captain Amol Muzumdar had informed the MCA informally that he was available in case he was needed.

It is understood that the CIC, which comprises former India and Mumbai cricketers Lalchand Rajput, Raju Kulkarni and Sameer Dighe recommended Powar after the latter wrote to the MCA in January stating he was interested in taking charge as head coach. On January 18, the CIC checked with the MCA whether Pagnis had indeed stepped down and what should be the recruitment process to find a replacement.

On February 1, the CIC sent another email suggesting steps to facilitate the team's preparation for the Vijay Hazare tournament including conducting practice matches. The CIC also sought clarity on the coach appointment process. On February 5, the MCA responded to the CIC stating it had "appointed" Muzumdar as the head coach of the Mumbai team keeping in mind the "limited time" available.

The CIC is understood to have expressed "surprise" over Muzumdar's appointment in its response. As per the MCA constitution, the CIC said it had the powers to appoint both the selectors and coaches for Mumbai teams. The CIC also pointed out that it had no knowledge of Muzumdar officially applying for the job. The CIC stated that though Muzumdar was "capable" of doing the job, Powar was its final choice as he had the "credentials" and experience. The CIC left the final decision to the MCA president Vijay Patil.

On Tuesday it is understood the MCA informed the CIC to appoint Powar.

Nagraj Gollapudi is news editor at ESPNcricinfo

Super Bowl on CBS draws 96.4 million viewers

Published in Breaking News
Tuesday, 09 February 2021 08:57

NEW YORK -- The Tampa Bay Buccaneers' rout of the Kansas City Chiefs in the Super Bowl drew a total audience of 96.4 million viewers.

CBS said Tuesday the audience included record digital numbers for a game that had lost its competitive edge by halftime -- Tampa Bay won 31-9 -- and was marked by limited watch parties because of the pandemic.

The most watched Super Bowl was in 2015. The New England-Seattle game drew 114.4 million viewers.

CBS said Sunday's championship was the most live-streamed NFL game, averaging 5.7 million viewers per minute, up 65% from last year's Super Bowl. It was also the first NFL game to deliver more than 1 billion total streaming minutes.

Kansas City led all metered markets with a 59.9 rating, an increase of 8% over its Super Bowl rating from last year. The Boston market, buoyed by Tampa Bay and ex-Patriots quarterback Tom Brady, was second at 57. Tampa was third at 52.3

The total viewership came across all platforms, including the CBS Television Network, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.

The Kiwi and Zion: Meet the strongest tag team in the NBA

Published in Basketball
Tuesday, 09 February 2021 03:41

THE ONLY THING standing between Zion Williamson and the rim was Steven Adams.

It was the fourth quarter of Williamson's 10th career NBA game, and the No. 1 overall pick had just caught the ball at the elbow. Adams waited just above the restricted circle, ready for contact. Someone was going to lose this heavyweight matchup.

Williamson took one dribble, met Adams in the middle of the lane and then buried his left shoulder into the center's chest before stopping to pivot. The force drove Adams backward 8 feet to the baseline, clearing Williamson's path to turn around and scoop in an underhand layup.

"That's just strong!" exclaimed New Orleans Pelicans color analyst Antonio Daniels.

Few players can use brute force to have their way with Adams, who was voted the toughest player in the league by general managers in each of the past four seasons. But Williamson entered the NBA as one of the most hyped prospects ever by taking explosive playmaking to unprecedented levels during his lone college season.

"The dude's explosive as hell," Adams told ESPN. "He's like 300 pounds or something, too. But he moves so quick."

Nine months after their first collision, Adams and Williamson officially joined forces. A four-team trade that shipped out star guard Jrue Holiday also brought the New Zealand big man to New Orleans via the Oklahoma City Thunder. Together, the 6-foot-11, 265-pound Adams and 6-foot-6, 284-pound Williamson form potentially the strongest duo in the entire NBA -- one that consistently unleashes pain on opponents and teammates, but one that is still finding its place in the modern game.

THE POWER BEHIND the Pelicans' 549-pound frontcourt shows up in two key ways: screens and boards.

For years, Eric Bledsoe, a two-time NBA All-Defensive Team selection, had to deal with trying to get around Adams' screens. He's much happier now that he has Adams on his side. But in training camp this year, Bledsoe caught the wrong end of a screen from Williamson.

"That was pretty brutal," Bledsoe said. "It sucked. It sucked. I think I was out for about three days."

As a reserve guard, Sindarius Thornwell has the unenviable duty of having to go against the Pelicans' starters in practice. That means he's consistently on the other end of tough picks by both Williamson and Adams.

"They are probably two of the most physical guys in the league," Thornwell said. "It ain't fun going against them, though, when you get hit by one of those screens."

Opponents, teammates, even team staff -- no one is ever truly safe from the wrath of these picks. Prior to Williamson's debut last season, the Pelicans had him playing 3-on-3 and 4-on-4 games against staffers, coaches and players out of the rotation in order to ramp his conditioning up to get ready to play in a real game. Multiple sources told ESPN that after one such session, a Pelicans' staffer was sent to a local hospital to get checked out for a possible concussion because he ran directly into a Williamson screen, eating a faceful of arm in the process. (The staffer was OK).

In games, Pelicans' ball handlers can go off of double screens with Williamson or Adams on either elbow. Sometimes they'll run through both. Sometimes they'll use one while the other screener rolls. Sometimes they'll ignore both and drive to the goal. Sometimes the other player whose screen isn't used -- Adams or Williamson -- will screen for the screener to get an action going.

"That would be pretty annoying," Adams said with a chuckle.

And those screens are effective. The league-wide average for shots directly off a pick is 0.98 points per chance, according to Second Spectrum tracking. The Pelicans average 1.12 points per chance whenever a player fires directly off a Williamson or Adams screen.

Just as impressive has been Williamson's and Adams' ability to gobble up boards, especially on the offensive end. After middling rebounding numbers a season ago, the Pelicans find themselves near the top of the NBA: fourth in offensive rebounding rate (29.8%), sixth in defensive rebounding rate (75.1%) and fourth overall (52.3%). When Williamson and Adams are on the floor together, the numbers become even more ridiculous -- jumping to 33.4%, 76.3% and 55.4%, respectively.

For some opponents, the counter is to send five guys crashing the class to offset Williamson and Adams. For others, the task is simple: Prepare for battle.

"It's definitely a little bigger task with Steven Adams and Zion, but it's a great challenge," Utah Jazz center Rudy Gobert said.

Most NBA starting lineups feature only one intimidating force up front. Adams-Williamson's best challengers likely come from Indiana (Domantas Sabonis and Myles Turner), Los Angeles (Marc Gasol and Anthony Davis) and Milwaukee (Giannis Antetokounmpo and Brook Lopez), yet none of those duos quite combine for the same levels of size, explosion and power.

"Man, Steven is strong," Williamson said on the first day of training camp. "Like, I thought I was strong, but, you know, like seeing it up close, like, on the same team now, it's crazy."

Now the issue for New Orleans is turning all of that force into a strength.

play
0:49

Rim needs maintenance after Zion's dunk attempt

The third quarter is delayed after the Pacers' maintenance crew needs to work on the basket after a Zion Williamson dunk attempt late in the first half.

THE PELICANS ARE having a rough season. They come into Tuesday's game ranked 12th in the Western Conference with trade talks surrounding many of their veterans. As New Orleans' chances of moving up into the play-in race slip, the likelihood that this roster looks different next year only increases.

Yet Williamson is locked in as the franchise centerpiece, and Adams signed a two-year extension following the trade. Making this enormous duo work is a priority -- one the team was optimistic about heading into the season.

"Find me a 4 and 5 together anywhere in the league that's as physical as those two guys," Pelicans coach Stan Van Gundy told reporters in training camp.

"When we made that trade, I said, 'Look, the one thing I know for sure: You might come in here and shoot the ball great. You might find a way to beat us. You're not punking the New Orleans Pelicans ever with those two guys next to each other."

The inconsistent Pelicans have in fact been punked at times on their way to a 10-12 record, though their starting frontcourt provides some reason for optimism. New Orleans' minus-1.0 overall net rating improves to plus-5.6 with Williamson and Adams on the court. The duo helps provide sturdier defense, more efficient offense and an overall spark.

"Brings a little grit and toughness," Pelicans wing Brandon Ingram said of Williamson and Adams battling for loose balls. "That's where the energy starts."

Whenever Adams dives on the floor, he's the favorite to come out of the scrum with possession. Once he gets his hands on the ball, it's hard to pry it loose from his grip -- one reason he's tied for the team lead with 23 recoveries this season.

Williamson showed off his strength in his first summer league game when he ripped the ball away from New York Knicks forward Kevin Knox II and slammed it home. The Pelicans still use a clip of him snatching the ball away from two-time MVP Antetokounmpo in one of their fourth-quarter hype videos played at the Smoothie King Center.

His most recent feat of strength: bending rims.

In Friday night's game against the Indiana Pacers, Williamson needed just one dribble to explode to the lane with Pacers center Goga Bitadze waiting at the rim. Bitadze got a piece of the ball -- and possibly Williamson, too -- but Williamson still grabbed the rim with such force trying to flush the slam that he temporarily shut the game down.

"Once the refs told us what the delay was, I don't think anybody was surprised," Pelicans guard Lonzo Ball said afterward. "At the end of the day, you know, he can break a rim anytime."

But bruising picks and reliable rebounds can only get you so far. New Orleans is still looking for ways to unlock one underrated part of the partnership: Adams' passing.

"When you give [Adams] the ball at the elbow and let him run dribble handoff and make the high-low feed to [Williamson] and work that in both directions," said New Orleans executive vice president of basketball operations David Griffin, "our thought was that their skill sets could work together."

That's one case for the Pelicans bouncing back in a league now dominated by 3-point shooting and switchability. This isn't a bully-ball pairing camping out on the blocks and clogging the lane.

"The comparison shouldn't be the two bigs, say traditional, like the average team back in the day," Adams said. "It's still a bit different from that ... even when [Williamson is] on the perimeter and stuff, he still has a natural gravity to him."

The ceiling for this duo is still a mystery, especially given Williamson's potential to play center himself. But there's one thing Adams is certain of.

"Oh I still think he's stronger," Adams said with a laugh. "[Williamson] is definitely more impressive than me, yeah."

Sources: Versatile Villar, Mets reach 1-year deal

Published in Baseball
Tuesday, 09 February 2021 08:04

Infielder Jonathan Villar will be joining his fifth team in four seasons, agreeing to a one-year deal with the New York Mets, sources confirmed to ESPN on Tuesday.

The deal is for $3.55 million, according to multiple reports. His agreement with the Mets was first reported by MLB Network.

Villar, a switch-hitter, had a .232 batting average with 15 RBIs and 16 stolen bases in 52 games between the Marlins and Blue Jays during the pandemic-shortened 2020 season. He has shown his versatility in the field, playing second base, shortstop, third base and outfield during his career.

He adds infield depth behind new shortstop Francisco Lindor and second baseman Jeff McNeil.

Entering his ninth MLB season, the 29-year-old Villar has also played for the Orioles, Brewers and Astros since 2013. He has a career .259 batting average with 80 home runs, 283 RBIs and 218 stolen bases.

The Associated Press contributed to this report.

For England, defeat by Scotland continued a worrying trend.

Eddie Jones' side, at their best, are a well-oiled machine, dominating the set-piece and the contact area, squeezing their opponents with a disciplined kicking game, and ruthlessly taking their chances to score.

But when these areas don't function - or when the opposition don't let these areas function - the wheels can fall off.

England finished 2020 with two trophies: a fine achievement. However, the Six Nations title came via points difference, and the Autumn Nations Cup after extra time against a depleted France.

The Calcutta Cup crushing suggests those trophy wins have papered over the cracks.

'Kick-first mentality'

England have not won a Grand Slam since 2016, Jones' first tournament as their head coach.

During that period, according to former scrum-half Danny Care on the latest Rugby Union Weekly podcast, a lot of focus in training was on an unstructured game. But fast forward five years, and England have never looked so prescriptive.

"The first thought is to kick," says Care. "They have a kick-first mentality. That is the thing I would like to see change. I would like to see them have a "heads-up" mentality."

Co-host Ugo Monye adds: "There is something conservative about England's attack. In 2020, we got away with a kick-pressure game and forcing errors, executing and squeezing teams.

"But when teams physically match you, what is your attack saying?"

Jones argues his team don't set out to play in a particular way, and that their approach is dependent on a number of factors, such as the weather conditions and the referee.

But where is England's ability to chase a game? Too often, they look bereft of ideas when behind on the scoreboard.

Is Farrell overwhelmed with current role?

Owen Farrell is the beating heart of the England team. But as playmaker, goal-kicker and captain, is he being overwhelmed? And is he getting enough support when the chips are down?

"Their leaders can step up more," says Care.

"Whenever England get put under pressure, and things aren't quite going to plan, I struggle to see where their leaders are really taking a grip of the game."

Playing Farrell at 10 as part of a sturdy midfield has often been Jones' preference, but the England captain currently appears more comfortable alongside the guile and experience of George Ford.

Furthermore, whether England should have a captain in the forwards, closer to the breakdown and the set-piece, continues to be a live debate. Farrell will provide and demand high standards regardless of his role.

Tuilagi absence felt in midfield

England did not make a single clean line-break against Scotland, the first time this has happened in the Six Nations in a whopping eight years, with Ollie Lawrence and Anthony Watson reduced to spectator status at Twickenham.

A lot of this was down to Scotland, with their disciplined and intense defence constantly throwing England out of shape.

But, once more, the conversation turns to the absence of Manu Tuilagi, with the Sale man's injury depriving England of both a dynamic ball-carrying and a decoy option.

England have to find a way to play without Tuilagi. It is no coincidence that the best performances under Jones - since the winning tour of Australia in 2016 - have come with Tuilagi in the midfield.

'England will beat Italy whoever plays'

Saturday's match with Italy is something of a lose-lose situation for England, given the travails of the Azzurri.

But it nonetheless provides Jones with a number of opportunities; he can continue to put faith in Lawrence in the hope he will actually get some ball, he can blood players such as young scrum-half Harry Randall, while he can also get some more rugby into some of his rustier squad members before the tougher challenges to come.

"England are going to get judged not on the result against Italy, but on the performance," warns Monye.

"England will beat Italy whoever plays this weekend," adds Care.

"But I would love to see Harry Randall get a shot at playing for England. It is the perfect chance for him to play and bring an unbelievable amount of tempo to this England squad."

Max Malins - bang in form for Bristol and a bright light off the bench for England in the autumn - is also pushing for a first Test start.

Jones' side have rallied before

England lost their Six Nations opener in 2020, and rallied to win the title nine months later. A repeat of that - including victory against France at Twickenham - would be an impressive response to this setback.

But a further defeat or two will raise more questions about the progression Jones and the players are making after the highs of thw 2019 World Cup in Japan.

Shortly after that tournament, Jones proclaimed England wanted to be "the greatest team the world has ever seen".

This crop of players is without doubt the strongest England has had in nearly 20 years, while Jones is a coach with rare experience and pedigree.

It is therefore reasonable for England supporters to hold them to the same lofty standards they have set themselves.

Blue-Emu Backing Landon Cassill At Daytona

Published in Racing
Tuesday, 09 February 2021 06:34

BRISTOL, Tenn. – Blue-Emu has joined JD Motorsports with Gary Keller to sponsor Landon Cassill during the NASCAR Xfinity Series season-opening race at Daytona Int’l Speedway on Saturday.

Cassill is looking to break back into the spotlight after a limited campaign behind the wheel in 2020. Although Cassill started just six NASCAR Xfinity Series races last season, he made his mark utilizing the eNASCAR iRacing Pro Invitational Series to remain competitive.

“I’m so excited to open up the new season with Blue-Emu on my car,” Landon Cassill said. “I’ve had a great relationship with many sponsors through my career, but Blue-Emu is a company that has truly taken me in as their own and I can’t thank them enough. We’ve accomplished so much together in the digital world, it feels meant to be to take them to the real world. This is the car that my fanbase has been waiting for.”

The Iowa-native racing veteran was ever-present in iRacing’s ecosystem in 2020 – some days logging more than 12 hours behind the wheel from his home in North Carolina. Blue-Emu was with him every step of the way – from the paint scheme on his virtual race car to the branding on his Sim rig seen on streaming in-car cameras.

“Last year presented every brand with a unique marketing challenge, and we were no different,” said Benjamin Blessing, EVP of Marketing at Blue-Emu. “When Landon presented this opportunity for Daytona to us, this brought our story full circle. What a way to connect both worlds of racing: digital and live.”

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